It has always been our goal to share with you the marketing secrets of our success, so you can apply the lessons to your own Internet business. In this issue, I want to tell you a little bit about one method that has proven to be invaluable to our success. 

Everyone knows that getting listed in Internet directories and search engines is one of the most important things you can do to promote your website. And as you know, it is not enough to list your website in just the handful of major ones, like Yahoo, Excite, Infoseek, Hotbot, etc. It is also critical to ensure that your website is listed in as many lesser-known Internet directories as possible. This way, you can attract new visitors from all corners of the Internet.

But, it can take a lot of time to visit the hundreds of minor search engines and free-for-all links sites. Each time, you would have to type in the information about your website over and over again. It is very tedious, and frankly, it probably isn't worth your time to do it all manually. That is why we have always used "multi-submit engines".

Multi-submit engines automate the process of submitting your website information to hundreds of Internet directories, search engines, classified ads sites, and free-for-all links pages. Some multi-submit engines are entirely web-based, while others are actually software applications that you can download and run on your own PC. The brilliance of a multi-submit engine is that you usually have to enter
your information only once, saving yourself valuable time and money.

With the best ones, you simply enter your information, press the button, and let it do all the hard work! That is what automation is all about! :-)

But, there are some problems with many multi-submit engines that you need to be aware of. This is important information that every website promoter needs to know.

First, some of the search engines and Internet directories have attempted to block out multi-submit engines. I guess these search engines and directories want to maximize their advertising revenue, and would prefer that you actually visit their site. For web based multi-submit services this means that the search engines can sometimes block out the entire domain, making your investment in the mult-submit
service nearly worthless. Or, if you run multi-submit software on your PC, they can block you out because of the unique way that the software submits your information.

Second, each of the major search engines and directories use
complicated algorithms to interpret the content on your web page, and will rank your web pages in their database. To have a good placement in the search engines, you have to be very careful about how you design your web pages, and be attentive to your <META> tags, among other things. (Please see the AIM Archives for more information about <META> tags http://www.inetexchange.com/inet-mailer.htm). What this means is that you need to submit customized versions of your important web pages to each of the major search engines. That is a heck of a lot of work, and most multi-submit engines are of no help. They tend to submit the same information, over and over and over again, which means that your location in the search engine listings is compromised.

Third, the major search engines and directories are always changing the way they interpret the information on people's web pages. What worked last month may not work any longer. If you want to improve your chances of appearing in the top of your product class, then you need a multi-submit engine that changes with the times. 

So, because of site blocking, search engine specific algorithms, and changing specifications, many of yesterday's multi-submit engines are becoming worthless. 

But there is a new product out on the market that is truly a valuable marketing tool. We are so impressed with this product because we have used it to promote our own network of websites and services. (In fact, we previously used an ancestor of this product, but the new offspring is even better!!) The new Net Submitter Pro is unlike any other multi-submit engine we have seen before. 

Net Submitter Pro is a hot product. It avoids the pitfalls of other multi-submit engines, and will help push your website to the top of the list. The Netsubmitter will build your web page <META> tags inside the program and is currently programmed with 404 automatic submission sites and an ADDITIONAL 344 sites in the semi-automated mode.

Check it out for yourself at
http://www.inetexchange.com/netsubmitter/index.htm

And Net Submitter Pro is available for free trial download:
http://www.inetexchange.com/netsubmitter/download.htm

This product is an important item in our website marketing toolbox. I hope that you can find the same success that we have found.

Regards,

Paul Needham
LinkMedia Communications Inc.
http://www.linkmedia.com

A.I.M. Generates sales leads!
Every Wednesday and Saturday, you can expect your copy of the
hardest hitting, no holds barred, internet marketing letter in 
your mailbox. We hold nothing back, telling you the "why" and the 
"how-to" to get your business pulling in customers and closing 
sales. This is why subscribers write:

---------------------------------
> I read quite a few of the ezines, but haven't read
> your excellent article until now. Thanks for sharing
> it with us. It's got great, simple-to-follow advice.
> One of the departments I ran when I was with MGM
> studios is the international publicity department, 
> and the recommendations you made are right on target.
> Good things, Kelly B. Kalcheim
---------------------------------

This is a 'targeted' email list of online business operators,
business opportunity seekers and webmasters.

Advertising in the A.I.M. Ezine pays off! But, don't take 
my word for it. Listen to what others have said about their 
A.I.M. adverting!

---------------------------------
> I had 1,037 hits to my page on
> Wed June 3, 1998 that's 2.96% return
> to the ad. And Oh yeah, I profited $2,329.97 from
> 1 week on being in your newsletter.
> Thanks again Joe B.
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email our autoresponder:
mailto:advertising@linkmedia.com

or

visit our web site:
http://www.inetexchange.com/inet-mailer.htm

Managed by: Kevin Needham
Have a great week, and remember:

Internet marketing is done daily !