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Self-perpetuating traffic generation By Kevin Needham No matter what the purpose of your web site, we all have something in common: The need for traffic. ** We all want it! ** We all need it to make our web sites successful. ** We all (should) spend 50% of our time online promoting our sites, as a minimum. Alas, it is not a perfect world and there is always something that comes up that keeps us from following our intended schedules. All this means is that we must make the time that we spend online promoting our business useful and productive. Since we all do not have the time to promote as much as we want to, you must put some consideration into your web site and make it a "self-perpetuating traffic generating" site. Assuming you have created a site, and are promoting it online, with a small advertising budget, here is the key factor: Provide valuable, changing content on your site so visitors return, time and time again. Providing valuable, fresh content on your site so visitors return, time and time again is the most important element because you may only get a visitor once. If he likes what he sees and he knows the content is fresh and ever changing, he will bookmark your site and return. Valuable content can be in many forms and flavors. a) Provide a free newsletter, that you email periodically and invite your visitor to enter his email address to join your list. A great way to keep in constant contact with your customers. b) Have a resource of free reports, either that you have authored, or a collection written by other net-savvy individuals. With others' permission, you can quickly build a resource library that will be invaluable to your visitors. c) Stimulate interactivity by having visitors post comments in your guest book, or post to your free links page. d) Offer a portion of your product or service for free, as a sign of goodwill. e) Change the look and feel of your site regularly, so it is not boring or stagnant. Use different graphics or fonts. f) Provide free services, such as a classified posting site or a postcard service that will keep visitors coming back. g) Provide FREE things. One of the most effective ways, the InetExchange.com has generated traffic and enticed visitors to return again and again is by having a free classified ad site. We began our site with the classifieds and we still have them today. There are some great things you can do with a classified site. You can program the site, so that everyone who visits and posts at the site, will receive a confirmation thank you email from you. Imagine 100 people using your classified site each day and you automatically email them information about your business, even while you're sleeping.

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