How I Make Over $300/ day Advertising with Pay-Per-Click
Search Engines    by Greg Davis

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Do you want instant, targeted traffic to your website, for
pennies? One of the web's lesser-publicized advertising
mediums, pay-per-click search engines, deliver just that.
Unlike traditional search engines and directories like Yahoo
and Excite, you can pay for a high ranking. You actually bid
on search terms, and the amount you bid determines the 
place your listing occupies when that term is searched. So, if 
you are the top bidder on a term like "making money", 
whenever a surfer searches for that key phrase your listing 
will appear on the top of the list. The most popular pay-per-
click search engine is Goto.com. Just as the name implies, 
these sites charge you every time someone clicks on your 
listing. This is a beautiful advertising model, because you are 
only paying for actual visitors to your site. If you know how 
much you make per visitor, then you know how much to bid 
on keywords so that you make a profit. The other great thing 
about the pay-per-clicks is that they provide instant, targeted 
traffic. When you are ready to make money on the web, 
there is no time like the present. Most of the search engines I 
recommend below allow you to be listed instantly, and the 
ones that don't normally get you listed in a day or two. The 
traffic you get is from people that are specifically searching 
for what you have to offer. 

The following is a 3 - step method that I've used to 
successfully advertise with the pay per click search engines. 
Currently, it's bringing in over $300 everyday for me, and I've
only been at it for 3 months. This is growing as I add 
keywords (more on that below). So, here goes....


# 1 Find a Site that Sells! 

While your long-term goal should 
be to develop your own site with your own products, there is 
nothing wrong with starting out with a good affiliate program 
or existing opportunity. Your goal here is to find a site that 
produces consistent revenue. While there are literally 
thousands of opportunities out there in cyberspace, many 
unproven, there are a few consistent moneymakers. Since 
you won't get huge amounts of traffic from the pay-per-
click's, you need to generate a fair amount per visitor (more 
on this below) in order to make your efforts pay. 



#2 Know Thy Numbers!

Now, in order determine exactly how profitable a site or 
webpage sales letter is, you need to test it. You need to 
determine how much each site visitor is worth to you, in 
other words your profit per click. Once you know how much 
each click is worth to you, you know how much you should 
bid for search terms in the pay-per-clicks. To figure out your 
numbers, your site should at least have had 400 visitors. If it 
hasn't had that much traffic yet, you can generate some 
instant traffic with some of the engines. You'll have to guess 
a bit on how much to bid on the search terms, so don't go 
overboard. Once you've had some traffic (and sales), take 
the total amount of profit you've made, and divide this 
amount by the total # of visits/clickthroughs your site has 
had. This is the amount you make per visitor to your site. 
This is basically what your click through price break-even 
point is. So, any clickthroughs you are able to buy for below 
this price are profitable for you. This becomes your personal 
goldmine, as there are many good search terms available 
out there for pennies per clickthrough (there's even a place 
where you can buy them for as little as ($.001!). Let's go 
through an example: your site has had 400 visits, and you've 
had 8 sales. If you make $30 profit per sale, then you take 
your $240 profit (8 sales X $30/sale), and divide by 400 to 
get $.60 profit per clickthrough. Keep your bids below this 
number, and you'll make money. I would say that $.20 profit 
per click should be the minimum you should accept in order 
to make your search engine promotion efforts worth it 
(believe me, there is a lot of work involved - the beauty of it 
is you only have to do it once). If your site is bringing in over 
$1 per click like some of mine are, paying for clicks can be 
very profitable. 

Do you see the awesome potential of advertising this way? 
You can make consistent profits from less than a thousand 
visitors per day. Now, Let's move on to how you get the 
visitors...


#3 Generate Thousands of Keywords

A word to the lazy: if you want to make a lot of money on the 
internet from very little effort, please get out now! This is 
where the work comes in. In order to generate a decent 
amount of traffic from the pay-per-clicks, you're are going to 
have come up with literally thousands of search terms for 
your website. Fortunately, there are many good tools out 
there that can help you. An excellent resource for this is 
http://www.goodkeywords.com. This free program utilizes 
data from several search engines to generate key words and 
phrases. Your purpose is to find as many relevant terms as 
you can which would lead a searcher to your site. For 
example, if your site is a money-making opportunity, you 
would want to have terms like money, make money, make 
money online, business opportunity, online business 
opportunity, and so on. You need to be creative, the more 
you can come up with, the more money you will make. The 
most popular terms are obviously going to be more 
expensive (some on Goto are in the $10 range!), so it's 
important to come up with terms that not everyone else 
automatically thinks of. While you will get less clicks on the 
less popular terms, if you have enough of them you will 
make consistent income. These lower-priced keywords are 
also the most profitable.


Well, there you have it. The last piece of this puzzle is the 
search engines themselves. While there are quite a few 
pay-per-click search engines out there, the following are the 
ones that I've found effective. These all produce a pretty 
good amount of traffic, and most allow you to change your 
bids and add keywords in real time. Happy moneymaking!

GoTo.Com
Findwhat.com
7search.com
Kanoodle.com
Bay9.com
Brainfox.com


© 2001 Greg Davis, All Rights Reserved


Greg Davis specializes in showing everyday people how to make
over $2,000 weekly part time at http://www.workathome4me.com .
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