1) Feature Article: Get Your Email Marketing Organized! 
2) Win $135 in Free Advertising! 
3) A.I.M. Marketplace! 
4) Search engine follow up! 
5) Advertise in A.I.M. for Results! 
32,800 subscribers! 

A Testimonial: 
I had 1,037 hits to my page on 
Wed June 3, 1998 that's 2.96% return 
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1 week on being in your newsletter. 
Thanks again Joe B. 

1) Feature Article: Get Your Email Marketing Organized! 

By Joe Reinbold 
For the new guy or gal just starting to market online, it is difficult 
to keep centered on just marketing. Let's face it, once your email 
address and/or web site becomes public, you are bombarded with 
all kinds of offers and other proposals. It can become overwhelming! 
It was for me initially and I am sure it is for others. 

So how do we work more economically, simpler and faster? We 
get ourselves organized. I started with my email marketing and 
if you are doing any type of marketing online you are using email. 
If you aren't, you should be, because it will increase your bottom 
line - "profits"! 

How many times do you send out the same type email message? 
Do you have a standard signature file or files that you use? How 
many "bounceback" messages do you have available? 
If you are offering a product or service, or several, you probably 
have a standard message you send to someone who inquires. 
Maybe you have several variations and maybe you type up a 
new one every time you get an inquiry. Some messages may 
be short explanations referring someone to your website, others 
may be full explanations with ordering instructions. 

The first thing you need to do is track how many different 
responses you make. Try to put them in categories, those that 
are very similar with only slight changes etc. When you identify 
those that you use over and over again, save each in a separate 
file. If you send out three variations of one, save all three. Why 
keep re-doing it. 

When I started actively marketing by email, I created a specific 
directory on my computer's hard drive called "atemp" where I file 
all my individual templates of messages. Why didn't I just call 
it "templates"? I wanted it up near the top of my directories so 
I could get to it quicker, without having to scroll all the way down 
to the "t's". I create a template for any message I send out on 
a repetitive basis. If there are five variations, I save five. Just name 
them distinctively so you know what they are. 

The first time I make up a marketing message and realize that 
I will be using it over and over, I save it in my "atemp" file. When 
I have to use it in an email, I just open the file, copy it and 
paste it into the email message. Quick and efficient! 

When I want to add a signature file to a message I follow the 
same process. I have five or six different signature file templates 
saved in individual files. 

"Bounceback" email messages! That's what I call them. They are 
simply email messages I send back to someone that sends me 
a bulk email message. I simply thank them for their offer and 
indicate I am marketing a number of products/services and 
usually try to steer them to my website. I will also, in most cases 
have two or three signature files grouped together at the end of 
the message. Once they send me an offer, I just refer to their 
offering and send back mine. 

Be aware that you are going to get some of the messages 
back as undeliverable since many of the bulk emailers are 
using "stealth" addresses that are non-existent so that their 
"spamming" doesn't get their service cutoff. If you look through 
their messages, sometimes they will have a real address listed 
to get additional information. I would say I get about 30% of 
my bounceback messages back. But I figure it's worth a shot, 
you never know who will find your offers interesting and you get 
a sale or new subscriber. 

The primary purpose of organizing your email marketing efforts 
is to be able to work more efficiently. Time is money! Especially 
if you are working on your own. I never stop looking over different 
offers, sites and reading newsletters. But I also can't stop my 
marketing! So if you work more efficiently, maybe you have a 
little more time to get into those special projects you always 
put to the side. Be Efficient, take a look at how you do things! 
======================================== 
Joe Reinbold publishes a free weekly online newsletter, 
Home Income Quarterly E-dition. Each issue is full of 
online marketing tips and business classifieds. For your 
free subscription, mailto:subscribe@homebizlink.com with 
"subscribe" in the subject. Or visit his Entrepreneur's Home 
Business Link for freebies, monthly contests, bizopps, 
free links and more at www.homebizlink.com 
======================================== 

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